TCxGravity

Represents a new class of point-of-commerce solution that makes the store a seamless extension of a customer-centric, “omni-channel” experience—an evolution of cross-channel retailing that finally empowers consumers to buy anywhere, get anywhere and return anywhere.

Highlights

• Unifies the retail experience across channels, allowing customers to choose the touch-points, devices and pathways they prefer to use to shop
• Enables dynamic interactions at the point-of-sale that thrive on the flexibility and simplicity provided by the in-store IT environment
• Creates unmatched business value with common data and services that can be managed once and at the enterprise level

When customers interact with your brand, they don’t see channels or touch-points—they see a retailer. Whether they are shopping in the store, online or on the go with a mobile device, they expect a convenient, seamless and highly personalized experience. When they get it, your entire brand gets the credit—and when they don’t, the brand takes the blame.

Consumers have had these expectations for years, but in-store technology has struggled to keep pace. Even when retailers make cross-channel selling work, it’s not sustainable. Underlying IT complexity makes change difficult, time-consuming and expensive. When customer needs evolve and new channels or devices emerge, stores are already behind.